Search Engine Optimisation

Search Engine Optimisation remains a key element of internal marketing strategies for any organisation who wish to have a decent web presence. In fact, organisations spend thousands of dollars hiring SEO experts so that the volume and quality of traffic to their web site from search engines can be improved. But most of you would already know the importance of SEO optimised web sites.

In the last few days, I have been working on optimising Club Intimate pages. Whilst I could have outsourced this task to the experts, I decided to this myself. And the reason for this is, in my view,  if one wants to learn the ins and outs of a technique or a method then one must get their hands dirty by doing it themselves.

Given that Club Intimate has presence in four different geographies, all fours websites need to be optimised individually. So far I have been able to optimise two sites, Club Intimate Global and Australia. Websites for New Zealand and United Kingdom are still needing be done.

It is suffice to say that a SEO expert could have optimised Club Intimates sites quickly and perhaps with better results however I would have missed the opportunity of learning something new.

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Arshad Khan

About Arshad Khan

Arshad Khan is an entrepreneur, a management consultant and a professional director. Arshad has extensive experience in Payments, eCommerce, Change Management, Social Web and Internet Technologies. Arshad is the founder and CEO of Club Intimate, a Social Dating service. Club Intimate brings a fresh approach to online dating industry by combining traditional features with new interactive features of social networks, providing better user experience. As a founding director of Channel321, Arshad undertook various business and technology related projects. He focuses on value creation and over the years has provided advisory services to the management of Australia’s best-known companies on the issues that impact their performance and long-term value. Arshad is the Founder & Managing Director of Treats4us, a start-up social commerce company. Arshad is a graduate of the Australian Institute of Company Directors (GAICD), fully equipped in bringing best practices to the role of the board and the practice of directorship. Expertise include strategy formulation, governance, legal, compliance and risk issues and driving financial performance for a long term sustainable growth of the company.

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