How Much Information? A Report on American Consumers.

Global Information Industry Center, University of California, San Diego has just released a very interesting report entitled ‘How Much Information? A Report on American Consumers.’ This report looks at how much information Americans consume across all forms of media.

The report says, ‘In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totalled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day. A zettabyte is 10 to the 21st power bytes, a million gigabytes. These estimates are from an analysis of more than 20 different sources of information, from very old (newspapers and books) to very new (portable computer games, satellite radio, and Internet video). Information at work is not included.’

Information Flows in a Home

The report also says that:

  • Bytes of information consumed by U.S. individuals have grown at 5.4 percent annually since 1980, far less than the growth rate of computer and information technology performance
  • Roughly 3.6 zettabytes (or 3,600 exabytes) of information were consumed in American homes in 2008. Americans spend 41 percent of our information time watching television, but TV accounts for less than 35 percent of information bytes consumed
  • Computer and video games account for 55 percent of all information bytes consumed in the home, because modern game consoles and PCs create huge streams of graphics.

Club Intimate wasn’t mentioned, may be next time :)

You can read the whole report here.

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Arshad Khan

About Arshad Khan

Arshad Khan is an entrepreneur, a management consultant and a professional director. Arshad has extensive experience in Payments, eCommerce, Change Management, Social Web and Internet Technologies. Arshad is the founder and CEO of Club Intimate, a Social Dating service. Club Intimate brings a fresh approach to online dating industry by combining traditional features with new interactive features of social networks, providing better user experience. As a founding director of Channel321, Arshad undertook various business and technology related projects. He focuses on value creation and over the years has provided advisory services to the management of Australia’s best-known companies on the issues that impact their performance and long-term value. Arshad is the Founder & Managing Director of Treats4us, a start-up social commerce company. Arshad is a graduate of the Australian Institute of Company Directors (GAICD), fully equipped in bringing best practices to the role of the board and the practice of directorship. Expertise include strategy formulation, governance, legal, compliance and risk issues and driving financial performance for a long term sustainable growth of the company.

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